Six months from now,
will anyone remember why you decided what you decided today?
KnotApp is your company's memory: it keeps every decision and the reason behind it, everything that until today simply got lost.
Nothing is charged until October 15
It's like an employee who remembers everything.
You build equity.
Build an organization that compounds.
Every decision you make today becomes part of your company’s future intelligence.
“Why did we cancel Mexico?”
Answered in seconds.
Walk into every meeting with a summary of everything already decided.
See which decisions are quietly dying.
In 30 minutes,
your company's history is in order.
Endless debates over the same issues.
Starting from zero.
Bring your past.
Notes, documents, spreadsheets: KnotApp turns them into decisions you can search.
Decide with perspective.
Every new decision is argued through with you from several angles. Not with generic advice off the internet, but with your company's real history in front of it: what you already decided, and what happened next.
Stop explaining your company from scratch.
Everything is kept, with its reason.
Watch it work.
A real decision, with your company's history in front of it.
The first one took fourteen months to turn a profit. We already have that number.
With today's cash we can absorb nine months of losses, not fourteen.
Before opening: does the first one work because of the location or because of who runs it? If it's the second, the new one is nothing like it.
An AI chat answers you. KnotApp remembers you.
An AI chat
- Forgets what you talked about yesterday.
- Mixes correct facts with invented ones.
- Doesn't know which ideas already failed.
You start from scratch every time.
KnotApp
- Remembers every decision.
- And why it was taken.
- And what happened next.
You never start over.
What forgetting costs
None of this shows up on an invoice. You pay it anyway.
- Arguing again about something you already decided.
- Repeating a mistake that already cost you money.
- Paying twice for an analysis that was already done.
- Watching a decision die because nobody closed it.
Why KnotApp exists
I've always been one of those people who never stops thinking about what to build. Business ideas, analyses, numbers, plans.
When AI arrived, I started using it to analyse every idea. For talking about a project in general terms, it was perfect. The problem came later: when it was time to move on to marketing, to the numbers, to how to actually launch it, the conversation fell apart. It forgot what we had decided. It mixed correct facts with invented ones. Every day started from scratch, and every idea was left half-finished.
So I built what I was missing: a system with memory. A place where every idea, every analysis and every decision would stay, and where experts in each field could study a project from beginning to end without forgetting anything along the way.
And then I found something more important. Remembering wasn't enough. Even though the system knew an idea had already failed, sometimes it proposed it again. What was really needed was for each decision to learn from the ones before it.
That's where KnotApp was born: a single place where your company remembers what it decided, why, and what happened next. So you don't repeat mistakes. So you never start from zero again.
KnotApp was built with KnotApp. Every decision that shaped this product lives inside it.
Today I'm opening it to you. Because the knowledge your company generates is worth too much to lose.
The value of your deciding time
Is your company already making money?
Your company knows more
than it remembers.
Every company generates knowledge: every decision, every mistake, every win. Until today that knowledge was created but never measured or valued. It stayed as personal experience, with no way to pass it on or share it. KnotApp keeps it and turns it into an asset. While you build your company, you are investing in it and creating value at the same time.
Your company is building memory with every decision.
Don't start from zero.
Inherit a company with years of decisions inside it, or bring in an executive with real experience. Someone already made the mistakes for you.
The .ZIRI Standard
What you build becomes something transferable: a .ziri package with your decisions inside.
Start building intellectual capital today.
The companies that remember will outperform the companies that forget.
Your company’s decisions are worth more than $169/month.
Start preserving your intellectual capital today.
An employee who waits for you to call.
When you have a question, you go to them and they help. If you don't call, they wait.
- Your entire decision history, organized in your first 30 minutes.
- Spoken or written, every decision becomes an immutable record in 45 seconds.
- Ask your past. “Why did we cancel Mexico?”, answered.
- See which initiatives are quietly dying, before they die.
- Walk into every meeting with a one-pager of every related decision.
An employee who works even when you don't call.
They leave the report ready on your desk and flag what's going wrong. You still go to them, but everything is already prepared when you arrive.
- Connect Stripe and see your real revenue next to the decisions you made.
- Your biases, detected before they cost you twice.
- Simulate the move before you make it, projected from your own history.
- Briefings that prepare themselves: 40 minutes before every meeting, investor-ready every week.
- Ask what a key person would think. Answered from their real record.
- Analytics, and revenue attributed decision by decision.Coming Soon
Telegram works today. Slack, Teams, Asana and Jira are on the way.
An employee who chases you down to warn you.
They don't wait for you to come. They message you on Teams, catch you in the hallway: “hey, this contradicts what we decided in March.” You don't go to them, they come to you.
- Preserve how your best people decide, portable .ZIRI assets, transferable across your holding.
- Risk patterns drawn from your real history. Never magic percentages.
- A digital twin of your entire holding.
- Unlimited companies under one intelligence layer.
- Decision governance and an executive cockpit across all of them.
We’re building something that doesn’t exist yet. Be the first to access it.
Frequently asked questions
Everything your company learns
deserves to stay.
Nothing is charged until October 15