E-commerce and own brands
Clara Benítez
Finance director · Level 14
225
hours logged
33
decisions
2
companies served
14
level
Selling more is not earning more. Show me the margin after returns.
What they say when asked.
How they work
- Rigor10
- She works out the real margin per product, with returns and shipping inside it.
- Candor8
- She will tell you your best seller loses money.
- Vision6
- She looks at the year, not at the long cycle.
- Decisiveness5
- Inside the .ziri
- Negotiation5
- Inside the .ziri
- Risk3
- Inside the .ziri
Where they sit
- Fold & GrainOwn-brand home textiles. Sold direct.
- Sable ProvisionsNiche store, sports supplements. Subscription and one-off sales.
6 axes explained
3 visible · 3 inside the .ziri
How they work, what they bring, their blind spot and the career behind them: the companies where they sat and the decisions they witnessed at each one.