E-commerce and own brands
Nadia Okonkwo
Marketing director · Level 16
295
hours logged
48
decisions
3
companies served
16
level
Nice creative. What does it convert?
What they say when asked.
How they work
- Rigor9
- She lives in the dashboard. No campaign carries on without its number.
- Decisiveness8
- She kills a campaign in 48 hours if it is not working.
- Risk7
- She tries new channels on a budget she has capped first.
- Candor7
- Inside the .ziri
- Vision5
- Inside the .ziri
- Negotiation4
- Inside the .ziri
Where they sit
- Fold & GrainOwn-brand home textiles. Sold direct.
- Sable ProvisionsNiche store, sports supplements. Subscription and one-off sales.
6 axes explained
3 visible · 3 inside the .ziri
How they work, what they bring, their blind spot and the career behind them: the companies where they sat and the decisions they witnessed at each one.