Health and private clinics
Aster Dental
Dental practice. 5 chairs, two partners.
$1,128,500
annual revenue
35
decisions
1
director
9
years
12
team
Two partners who will not decide, and a practice that has looked the same for three years.
The debate they have open today.
What it is like
- Revenue7
- $1,128,500 a year, with treatment paid off in instalments.
- Maturity8
- Nine years in, with a settled list of patients.
- Complexity7
- Chairs, lab work, financing and insurers.
- Pace3
- Very slow. Two partners who both have to agree.
- Risk5
- Chains down the road competing on price.
- Upside6
- Steady. It grows slowly and it does not fall.
Its board
Its rooms
Boardroom · Surgeries
3 decisions. 32 more inside.
These are only 3 of the 35 documented decisions of Aster Dental.
Opening a second location, argued three times and never settled
It has been brought to the table three times and all three times it ended undecided. It is the most blocked decision in the house: there is no no, there is a permanent postponement.
Setting the practice up between two partners at 50/50
Two dentists from the same graduating class, the same money and the same voice. It is what made opening possible and it is what blocks every decision today.
Opening with three operatories and space for five
They paid for buildout and square footage they did not need in year one. Expanding later would have meant closing for weeks, which in a practice with a full calendar means losing patients.
35 documented decisions
3 visible · 32 inside the .ziri
With their reasons, their dates, the rooms where they were decided and the links to every person who took part.