Health and private clinics
Lumen Clínica
Aesthetics and wellness clinic. 8 practitioners, two rooms.
$736,100
annual revenue
43
decisions
1
director
4
years
8
team
Three in ten patients never come back after the first treatment.
The debate they have open today.
What it is like
- Revenue6
- $736,100 a year, 61% of it from treatments people come back for.
- Maturity6
- Four years in. Protocols written down, diary all over the place.
- Complexity8
- Diary, practitioners, equipment, consent forms and regulation.
- Pace5
- Middling. Everything goes through the medical director.
- Risk7
- Health regulation, and very little they are allowed to advertise.
- Upside8
- The patient who comes back carries the business, if they keep her.
Its board
Its rooms
Boardroom · Medical direction
3 decisions. 40 more inside.
These are only 3 of the 43 documented decisions of Lumen Clínica.
Opening under a medical license instead of a beauty salon license
It costs more, it requires a medical director and it means keeping clinical records. It is also the only thing that allows the treatments that leave a margin.
Renting the first machine per pulse instead of buying it
$9 a pulse against $40,000 to buy. With no idea how much demand there was, they chose to pay dearly per use rather than park the money in a treatment room.
Starting with six treatments instead of twenty
Every treatment means training, product, consent forms and a written protocol. With six you can do it properly; with twenty you do all of them adequately.
43 documented decisions
3 visible · 40 inside the .ziri
With their reasons, their dates, the rooms where they were decided and the links to every person who took part.