Software and subscription
Halston Labs
Subscription tool for creators. Low price, high volume.
$178,400
annual revenue
36
decisions
3
directors
1
year
3
team
Half the people who sign up never come back after the first week.
The debate they have open today.
What it is like
- Revenue4
- $178,400 a year from 2,100 subscribers paying very little each.
- Maturity4
- Eighteen months in. Nothing is planned and it works anyway.
- Complexity5
- One product, plenty of users, hardly any contracts.
- Pace9
- Very fast. They ship it and fix it afterwards.
- Risk8
- People leave quickly, and the whole thing sits on someone else's platform.
- Upside8
- If they can keep people, it grows without hiring.
Its board
- Priya RaghavanProduct director · Level 17
- Daniel AshworthFinance director · Level 15
- Isolde KramerSales director · Level 14
Its rooms
Boardroom · Product
3 decisions. 33 more inside.
These are only 3 of the 36 documented decisions of Halston Labs.
Killing the free plan
The free plan brought volume and no revenue, and support ate the difference. Removing it cut the user count and raised the money. It is the most profitable decision the company has made.
Launching with the bare minimum and charging $6 a month from day one
Six weeks of development and out the door. They ruled out polishing it for three more months: at a low price, what tells you it works is how many people pay, not how many praise it.
Building it on top of the platform where the creators already are
It saves explaining what this is and it explains where the users come from. It also means somebody else sets the rules, and they accepted that knowingly.
36 documented decisions
3 visible · 33 inside the .ziri
With their reasons, their dates, the rooms where they were decided and the links to every person who took part.